Is LinkedIn Premium Worth It?

It depends.The key question here is: will you really use these specific features? Because if you don’t utilize the Premium tools you paid for, the upgrade won’t make any difference for you.

Think of it this way. If you purchase a vehicle with a turbocharged engine and are using that function routinely, then it is well worth it. However, if you make that purchase and never or rarely engage the turbo function, then it is a waste.

So, back to the answer, it depends on what you want to accomplish. If you simply want to stay in touch with your network, check in occasionally and stay abreast of professional conversation in your network, then the free plan gets the job done.

With a basic account you can:

• Find and reconnect with colleagues and classmates.
• Request and provide recommendations.
• Search for and view profiles of other LinkedIn members.
• Receive unlimited InMail messages.
• Save up to three searches and get weekly alerts on those searches.

Even with the limitations of the free membership, LinkedIn is by far the ideal spot for B2B businesses and salespeople for what I call the 3 C’s

1. Connect
2. Converse
3. Convert

Regardless of which level you choose, LinkedIn is a standalone as it is related to finding, connecting, conversing and engaging in B2B.

If you are looking to do granular targeted prospecting, gaining a regular lead channel, conduct unlimited searches toward your ideal client base, then Premium Business or Sales Navigator is required. Every business needs are different and each business leader should think about their presence on this business networking platform.

I’ve consolidated information into a comprehensive comparison guide that describes the features, tools, costs and benefits of each LinkedIn membership level.

Download that here: LinkedIn Memberships Comparison Chart